RICHTEXT

We’ve all been there, right? How not to design a stop sign.

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I came across this webinar recently. At about 11 minutes and 30 seconds into it he starts talking about how companies need to “think of yourself as half publisher and half traditional marketer.” He goes on to say: “When you’re thinking of your next marketing hire…hire a professional writer or contract out to a professional [...]

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This is a very clear (though quite long) explanation of the role that customer experience plays in brand communications.
Done by two guys from Adaptive Path. Taken from their new book: “Subject to Change: Creating Great Products and Services for a…”

YouTube – Adaptive Path’s Subject to Change: Creating Great Products and Services for a…

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