RICHTEXT

I was taking a break from doing some tedious proofreading when I came across this blog post. It reminded me of just how tough a language English can be for non-English speakers. Just in case our spelling isn’t weird enough, how about the punctuation?

[Read more →]

I stumbled across this article entitled The Cure for Content-Delay Syndrome on A List Apart while waiting for a conference call to start this morning. It couldn’t have come at a better time. The call was about a web project, and I couldn’t help thinking how spot on the writer was.
Over the years I’ve become [...]

[Read more →]

If you buy a product that gives you access to a service of some kind, is that service (and its benefits) part of the product or are they a standalone offer? In other words, where does the product stop and the service start?
My reaction is to say that they’re part of the product — [...]

[Read more →]

This article from the e-Consultancy blog struck a cord with me, although my issues with conversational marketing are much simpler.
As I writer I’ve always been seduced by the idea of generating compelling content for vibrant two-way conversations rather than monotonous bullet points. But I’ve always been a tad skeptical too, since many of my marketing [...]

[Read more →]

My job is to help you with the big red ball on the lower right-hand side of the triangle.
Logic+Emotion: Brand Interactions Are the Future: But Are Interaction Designers Part of Your Agency?

[Read more →]

If brand are going to do more listening and less talking, then the words they choose had better be the right ones.
The New Economics of Brands – Harvard Business Online’s Umair Haque

[Read more →]

Influential Marketing Blog: The 3 Philosophies of Word of Mouth Marketing

[Read more →]

I’ve always had issues with people confusing trend-spotting for creativity and imagination.
The Problem With The Trends (Business) on PSFK

[Read more →]

I liked his quote: “A much more stable strategy is to start with ‘what do my customers need?’”
Bezos On Innovation

[Read more →]

This will put the cat among the pigeons.
Buzz Marketing techniques to become illegal in UK? | VisInsights

[Read more →]