RICHTEXT - About Us

Who we are

The company
RICHTEXT is French limited liability company with offices near Paris (France) and San Francisco (USA).

We provide online and offline marketing services to companies that operate in a cross-border or multicultural context.

Our leitmotif is the importance of messages in communications and the crucial role good writing plays in effective marketing.

Rich Thompson
13 years professional experience in marketing and advertising. He moved to France in 1992 and set up RICHTEXT.

An American who has spent over half his life outside of the US, he is keenly aware of the importance of communicating clearly in a multicultural environment.

Tim Rickards
8 years of both client side and agency experience (associate creative director at Frankel Brand Marketing San Francisco).

Comfortable both in print and on the web, Tim brings a unique perspective to the task of communicating, due in no small part to his time spent working and studying in France.

Personality

A pure obsession

We are obsessed by messages. What they say. What they don't. And we're convinced that companies don't spend enough time worrying about them.

Our job is to help you discover, develop and enhance the best message for each goal, whether it be new brand positioning or a short-period sales spike.

Clarity and focus

To that end, we leave out what other agencies provide by the ton: buzzwords, market babble, false opinions, unfounded reassurance.

Instead, we cut to the chase, paying attention to what's important to you, and above all, our customers.

Rolled-up shirtsleeves

We focus on solutions and getting the job done right, instead of looking good. We like clear project briefs, measurable objectives and knotty problems. And we have fun.

Our performance won't appear effortless because it's not. But the hard work pays off, both in the quality of our work and the dedication to your success.

Multiple points of view

We don't just talk global. We live it. Years of doing business in multiple countries and languages gives us a unique understanding of cultural differences and the effect of globalization on consumer behavior.